Team

Two people, twenty-plus years of building media, products and communities around health — now in one company.

Maxim Kuderov

Founder & CEO

Maxim builds products at the intersection of nutrition science, media and AI. He is a certified nutritionist and fitness trainer, the author of three books on healthy eating, and the founder of one of the most trusted health media brands in its market. Before that he spent two decades in media and animation — as founder of a business newspaper, deputy editor-in-chief of a major men’s magazine, and founder of an animation studio that produced 100+ explainer videos.

Lida Lanskaya

Co-founder & CMO

Lida leads growth, brand and design. She grew a health media brand’s Instagram community from 3K to 160K+ followers organically in under two years, launched a book that sold 7,000+ copies and a line of infographic products that sold 3,000+ units in its first year. Her background is an engineering degree in process automation and nearly a decade in logistics and quality management — she likes systems that work.